Traffic arbitrage is a world where every detail determines the outcome. Creatives and targeting are important, but often it’s the “white” — the intermediate page between the ad and the offer — that decides the fate of a campaign. Its role is underestimated, but in vain: the quality of the white page affects not only whether the ad passes moderation, but also whether the user stays on the page and whether a conversion happens.
Many beginners are tempted by templates. “Fast, cheap, and effective,” they think. In practice, this ends up in blocks, duplicate content, and low conversion rates. Facebook, Google, and TikTok algorithms have learned to recognize even minor violations, and any carelessness can ruin a campaign.
That’s why professionals choose manual work, where each white page is created individually with the offer, target audience, and platform requirements in mind.
Typical Problems in Creating White Pages
In traffic arbitrage practice, three main problems can be highlighted:
- Moderation — most bans or rejections occur due to incorrect wording, duplicate content, or technical issues.
- UX and conversion — even after passing moderation, users may leave the page within seconds.
- Duplicate content and templates — saving time on white page creation often leads to bigger losses.
Moderation Issues
Platform algorithms have become stricter. The main reasons for rejection are:
Prohibited wording — “guaranteed result,” “lose 10 kg in a week,” “100% profit.”
Lack of legal pages — Privacy Policy, Terms & Conditions, Disclaimer.
Technical errors — slow loading speed, no SSL, incorrect redirects.
Expert tip: always check the white page for compliance with platform rules before launching a campaign. Manual work minimizes the risk of errors.
UX and Conversion
Even if moderation is passed, poor UX can ruin a campaign. Users leave the page if:
- the structure is overloaded with text and blocks;
- the page is not mobile-friendly;
- the Call-to-Action doesn’t stand out immediately.
Solution: Ads Approved creates white pages in such a way that the user sees the main message immediately, and the page loads quickly on any device.
Duplicate Content and Templates
Many beginners use template-based white pages or copy others. The risks are obvious:
- algorithms quickly detect duplicates;
- the account may be banned;
- conversion rates drop, and the budget gets wasted.
Conclusion: content uniqueness is a mandatory condition for safe traffic arbitrage.
Practical Tips
✔️ Check your texts for prohibited words.
✔️ Use mobile adaptation.
✔️ Add legal pages.
✔️ Avoid templates — create manual, custom work.
Case Studies from Different Niches
Nutra
❌ Template-based white page about weight loss → ban and wasted budget.
✅ Unique text + design tailored to the offer → moderation passed, stable conversion.
Dating
❌ “Miracle promises” → constant bans.
✅ Customized UX and proper wording → CTR and CR increase.
Finance
❌ Errors in wording + missing Disclaimer → campaign gets cut off.
✅ Full legal pages + compliant texts → stable launch without bans.
Why Ads Approved’s Manual Work Is the Key to Success
Each white page is created manually, which helps avoid all the typical problems:
Unique texts — copywriters write according to the offer and platform rules;
Custom design — structure, colors, and UX tailored to the specific audience;
UX testing — mobile and desktop adaptation, loading speed.
Technical accuracy — SSL, redirects, legal pages.
Result: the white page passes moderation on the first attempt, conversion remains stable, and the risk of a ban is minimal.
Most beginners use generic white pages about weight loss or supplements. The result: account bans, duplicate content, and low conversion. Ads Approved creates a manual white page: texts comply with platform rules, the design highlights the offer, and the CTA is immediately visible. The result: stable conversion and a safe campaign launch.
Dating
Template pages are often blocked due to “miracle promises.” Ads Approved manual work includes unique text tailored to the audience, mobile-friendly design, and technical accuracy. The white page passes moderation, and CTR and CR increase.
Finance
Financial offers are sensitive to wording and legal compliance. Ads Approved checks the texts and adds policies and disclaimers. The campaign launches without the risk of bans and operates stably.
Practical Tips
- Check your texts for prohibited words and duplicates.
- Optimize UX for mobile devices.
- Add all necessary legal pages.
- Use manual work when creating white pages.
FAQ
What is a white page in traffic arbitrage?
An intermediate page between the ad and the offer that passes moderation and guides the user toward conversion.
Why do white pages often fail moderation?
Due to duplicate content, prohibited wording, technical issues, or missing legal pages.
What are the risks of template-based white pages?
They are duplicated by hundreds of users, and algorithms quickly block such pages.
Why are manual white pages better?
They are unique, optimized for the offer and UX, comply with platform rules, and pass moderation more often.
Who creates manual white pages?
The service Ads Approved, where all pages are created manually: texts, design, UX, and technical aspects.
Conclusion
The white page is the foundation of any advertising campaign. Moderation errors, duplicate content, poor UX, and template-based solutions lead to losses and bans. Ads Approved manual work allows you to create unique, verified pages that pass moderation, increase conversion, and reduce the risk of bans. This is the key to stable and safe scaling of traffic arbitrage campaigns in any niche.
